Job Content

Brand Marketing Executive

Aberdeen Boating Limited

Wong Chuk Hang



Industry Type

Marketing & Public Relations

Employment Type

Gig Job(3 month)

Position Type

Marketing & Public Relations

Salary Range



Wong Chuk Hang

Job Description

We are currently looking for a Brand Marketing Executive, a person who is innovative, creative and fun, who can constantly inject new and creative ideas into the Company’s marketing campaigns and projects and convert their ideas into deliverables from scratch, in turn maximizing brand awareness and mass acquisition. What you’ll do: - Constantly deliver fun and creative ideas that can convert into effective marketing campaigns, through online and offline formats (i.e. social media, eDMs, newsletters, showcases, pop-up events…) - Plan and execute public seasonal (i.e., Halloween / Christmas) ticketing / pop-up events - Engage with social accounts, media agencies, lifestyle brands, KOL and establish strong relationship to maximize the Company’s feature opportunity - Analyze and report on industry and competitor activities to derive actionable insights for promotional activities and content ideas - Constantly on the hunt for potential brand collaborations related to lifestyle merchandise, cultural or F&B products, and workshops - Assist manager in developing marketing strategies and creative campaign planning to maximize brand awareness, leads acquisition and sales generation - Assist managers and business development team in negotiation and acquiring partnerships, by preparing materials, reports and presentation decks What you’ll need: - Bachelor's degree, in Communications, Marketing, Business Administration or related disciplines is a plus - Experience in Marketing, Business Development, Travel or Concierge Service is a plus - Fresh graduates who are passionate and with an entrepreneurship spirit are welcome - Highly collaborative and not afraid to work independently when required - Excellent communication manner - Creative, attentive to details and willing to deliver more than ask

About the Company

The Company is set up by a local millennials, born and raised in Aberdeen. His grandfather was a Aberdeen fishermen and his father works on marina related projects. Following his ancestor footstep, and started to work on the water after college and several years working in the business compliance field. We devote to promote the Aberdeen Fishing Village culture by providing a visit to former floating home of Aberdeen fisher folks, a houseboat. We hope to share a hidden side of Hong Kong culture and history with everyone living and visiting here, through different senses stimuli. We pledged to protect, celebrate, and pass on the fearlessness of the fishermen.