Beauty Care & Health
Marketing & Public Relations
Recruitment for Marketing Specialist Placement Are you dare to join us for… 1) Crazy startup journey to disrupt the traditional mental health market 2) Intensive growth in both technical and soft skills in an agile team 3) Close team relationships as we value everyone’s contributions About Void Create a Superb mental health state that everyone deserves We all understand that Hong Kong is a city with high stress and serious mental wellness issue. We believe that there is a lot we could do given the rapid development of technology and easy access to information. In western countries, the mental health industry has been well developed by several market leaders. Some key representatives are Headspace and Calm, who have dominated the 1st and 2nd places in the wellness category by revenue on App Store, according to stats in 2018. To complete the missing gap in Asia and move further in the industry, Void combines the knowledge from mindfulness meditation with technology on mobile apps and smart wearables. We have designed various mini-games and meditation audio programs to help people get through their everyday stress. Our vision is to create a self-help tools for stress citizens able to help themselves using our app anytime and anywhere. Our current customer are major from Hong Kong and Macau using Cantonese language and we plan to develop Mandarin language and expand promotion to APAC countries in three years. The Role As a marketing specialist placement, you will play a key role in developing and executing strategic marketing plans to acquire new users and keep them as active users. You will work directly with our founder to organize and implement marketing activities both online and offline. The role also requires communications with product development team to keep track of in-app data analytics for users. Job duties: Online and Offline Marketing Advertise Void via n Instagram and Facebook to acquire new users, and monitor each channel’s efficacy in conversion Create and implement both online and offline promotion campaigns Develop and implement online content & SEO strategy to ensure Void website ranks highly as a mental health business in Hong Kong and Macau Develop marketing strategies for ASO (App Store Optimisations) Organize email marketing campaign such as monthly newsletters Assist in design of promotion materials if needed Advise on overall branding and marketing strategies Business Operations Develop relationships with corporates, NGOs, and schools to look for possibilities to conduct workshops, talks or trainings for the purpose of productivity enhancements and relaxation and promotion of Void Make suggestions for better CRM and outreach marketing strategy Product Development Develop in-app data analytics strategy to keep track of user behaviour Measure, monitor and analyse data regarding app behaviour Make recommendations for app designs based on data analytics to improve ratio of active users and active time Assist in general app development Launch online and offline promotion campaigns to acquire new users via different channels such as Instagram and Facebook Monitor and analyze efficacy in various communication channels such as Instagram and Facebook Develop marketing strategies for ASO (App Store Optimisations) Organize email marketing campaign e.g. monthly newsletter Develop and implement online content & SEO strategy to ensure Void website ranks highly as a mental health business in Hong Kong and Macau Liaise and maintain relationships with corporates, NGOs, and schools for Void’s activities Develop and monitor in-app data analytics strategy to keep track of user behavior Assist in general app development Improve Void’s app design, CRM and outreach marketing strategy Perform ad hoc tasks assigned by the team Requirements University students in related disciplines of Marketing, Business, Communications, Digital, Information System; Passion in innovation and start-ups; Fast learner; Proactive and Self-motivated; Good verbal and written communication skills; A team player and works collaboratively; Good time management and prioritization skills; Interest or familiarity in mental health, meditation, NLP or related techniques is a plus Prior experience in marketing for apps is a plus *Intern is required to bring your own laptop to complete the internship project and tasks Although this is an internship, we highly value every member of our team and would try to make the best make them get fruitful rewards. If you want to be part of our Void team, please apply!! If you are interested, contact us directly at [email protected] with your CV and earliest time for work. All personal data provided will be used strictly for recruitment purposes only.